Privacy Policy

Forme Furniture Pte. Ltd. ("Forme", "we", "us", or "our") is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights under the Personal Data Protection Act 2012 (PDPA) of Singapore.

By using our website or placing an order, you consent to the practices described in this policy. Please also read our Terms of Service.

We collect the following categories of personal data:

• Identity & contact data: name, email address, phone number, delivery address.
• Transaction data: order history, payment method type (we do not store full card numbers), and delivery details.
• Usage data: pages visited, time spent on site, referring URL, device type, and browser information collected via cookies and analytics tools.
• Marketing data: your preferences for receiving marketing communications from us.

We use your personal data for the following purposes:

• Processing and fulfilling your orders, including delivery and installation.
• Communicating with you about your order, including delivery scheduling and support.
• Sending marketing communications where you have opted in (you may unsubscribe at any time).
• Improving our website, products, and services through analytics.
• Complying with our legal and regulatory obligations under Singapore law.

We do not sell your personal data. We may share your data with trusted third parties strictly for the purposes described above:

• Delivery and logistics partners who fulfil and install your orders.
• Payment processors who handle transactions securely on our behalf.
• Analytics providers (e.g. Vercel Analytics) that help us understand site usage in aggregate.
• Email service providers for transactional and marketing communications.

All third parties are contractually required to handle your data in accordance with applicable privacy laws.

Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your cart, and analyse site traffic. You can control cookie settings through your browser. Disabling certain cookies may affect site functionality.

We use analytics cookies to understand how visitors use our site. This data is aggregated and does not identify you personally.

We retain your personal data for as long as necessary to fulfil the purposes set out in this policy, including satisfying legal, accounting, or reporting requirements. Order records are typically retained for seven years in accordance with Singapore tax regulations.

Under the PDPA, you have the right to:

• Request access to the personal data we hold about you.
• Request correction of any inaccurate or incomplete data.
• Withdraw consent for marketing communications at any time.
• Request erasure of your data, subject to our legal obligations.

To exercise any of these rights, contact us at privacy@forme.sg. We will respond within 30 days.

We implement industry-standard technical and organisational measures to protect your personal data from unauthorised access, disclosure, or loss. All data is transmitted over HTTPS.

While we take every reasonable precaution, no transmission over the internet is completely secure. We cannot guarantee the absolute security of data transmitted to our site.

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal data.

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of our services after changes are posted constitutes your acceptance of the revised policy.

For any privacy-related questions or concerns, please contact our Data Protection Officer at privacy@forme.sg or write to us at Forme Furniture Pte. Ltd., Singapore.